Snackbox in 3D

Why is it the only time I ever hear about this band is when their name’s attached to some product or gimmick?

Cheap wine, logo’d tekkies, KFC kiddies meals… and now 3D.

Before the fans start shouting that U2 did it first, it must be noted that the producers of U23D approached the band after initially planning to 3D-ifise American Football. They couldn’t get hold of the band’s manager, Paul McGuinness, and punted the idea to Catherine Owens, the group’s art director since 1992.

According to U2 bassist, Adam Clayton, the band didn’t want to do another concert film (along the lines of 2001’s ‘All Access’), but Owens “pushed it down [their] throats”.

But it was Bono who convinced them to do it. Interested in the project purely as a technological experiment because, let’s be honest, they don’t need the money.

Maybe it’s fitting that the Parlotones, three years later, are following. They sound just like the Killers, they wear make-up just like the teenagers in A Clockwork Orange, and now they’re making a 3D movie just like U2.

Aside from the fact that they’re perpetuating the eventual zombification of South Africa (See ‘I warned you about that 3D TV’), I find the crassness of the whole thing offensive.

Shouldn’t the music speak for itself? Shouldn’t your talent be what gets attention?

You can’t blame them. It’s not their fault that these days we only notice something if it’s shoved in our faces, below a Coke or Nike logo. And if selling out is the only way one can make money through their passion, who is anyone to judge?

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